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The Sweets Shop store front
The Pink Door brand logo

WE SAY, WE'VE ALWAYS BEEN HERE...

​Okay, technically since 2012.

 

But The Sweet Shop NYC has that funny way of feeling like a place you already know.

 

Maybe it’s the candy you haven’t seen in years. The hand-scooped Sweet Shop Creamery Co. ice cream. The gummies, the cookies, the chocolate vault filled with delicious surprises.

 

Maybe it’s just that increasingly rare New York feeling of finding a place that doesn’t feel like it arrived yesterday.

 

A little nostalgia.

 

A lot of discovery.

 

Very New York.

 

WE KNOW SWEET STUFF.

And New York is full of extraordinary bakers, confectioners, ice cream makers and sweet obsessives doing things we think more people should know about or more importantly – taste!

 

Some have storefronts. Most don’t.

 

They have followers.

 

They have drops.

 

They have waitlists.

 

They have something everybody wants, but can’t easily get.

 

So we’re opening The Pink Door to a carefully chosen few.

 

No storefront required.
 

Something worth showing up for is.

 

THE SWEET SHOP NYC

The Sweetest Landmark on the Upper East Side.

Candy. Ice cream. Nostalgia. Neighborhood. Discovery.

Est. 2012.

 

THE PINK DOOR NYC

The Sweetest Pickup Spot in NYC.

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